More Details about Marketing Management: An Indian Perspective

General Information  
Author(s)Prof Vijay Prakash Anand
PublisherJohn Wiley
Publish YearNovember 2011


This book ‘Marketing Management - An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. It provides the foundation for developing the skills required for an MBA student with lots of Indian examples and more than 275 photos, tables and diagrams to understand the Marketing better. It also serves as a must have resource for marketing professionals and entrepreneurs to become efficient and effective marketer.