Description

Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

More Details about Marketing Of High-Technology Products And Innovations, 3rd Edition

General Information  
Author(s)Mohr and J J and Sengupta and S
PublisherPearson India
Edition3
ISBN9789332536623
Pages560
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014