Description
Pearson India Marketing Of High-Technology Products And Innovations, 3Rd Edition by Mohr and J J and Sengupta and S
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.