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Marketing Of Information Technology

Marketing Of Information Technology
Books from same Author: VENKATESH and K
Books from same Publisher: McGraw Hill

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Description

The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market.

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General Information
Author(s)VENKATESH and K
PublisherMcGraw Hill
ISBN9780070248724
Pages172
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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