Description
Facet Publishing Marketing Plans in Action A step-by-step guide for libraries archives and cultural organizations 2020 Edition by Amanda Goodman
You know you need toget the word out. But where do you start? How do you keep track of everything?Don't work harder-work smarter. The key is to stay organized and focusedthrough solid project management skills, and at the heart of it all lies anefficient workflow. Goodman's invaluable resource is here to smooth the waywith 72 time-saving guides that will streamline your processes. Addressingmyriad marketing, publicity, and promotion activities, this book is packed withtried and true best practices and useful tips on such topics as: efficiently reviewing and tracking taskrequests from colleagues around your organization;keeping people informed through projectmanagement tools and formal reporting;developing and sustaining a network ofmedia contacts in the community who will publicize your events;crafting a consistent brand identityacross the organization through language, logo, and colors;creating and maintaining a public calendarfor content;designing mobile-friendly email messagesand web pages;segmenting email campaigns for maximumimpact and engagement;collecting user information whilerespecting privacy;employing simple surveys for quick anduseful feedback; andhandling complaints with grace.With the help ofGoodman's step-by-step advice, you'll be able to establish and maintainmarketing communication strategies and workflows no matter your organization'ssize.