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Marketing Research, 8th Edition
Click for related books: Carl Mcdaniel, Jr., Roger Gates

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Description

In order to make the concepts more relevant, this eighth edition includes more examples and mini-cases of contemporary companies. It presents marketing research through the eyes of a manager using and purchasing research information while also covering quantitative methods. New real-world examples including opening vignettes for each chapter and boxed inserts are included to provide relevant material from the popular press. End-of-chapter cases and mini cases help readers synthesize chapter concepts by focusing on real marketing research problems and real companies. New examples based on products like MP3s, cell phones and blackberries are incorporated in an effort to further engage marketing professionals and make the material even more relevant.

More Details About Marketing Research, 8th Edition
General Information
Author(s)Carl Mcdaniel, Jr., Roger Gates
PublisherWiley India
Edition8
ISBN9788126529353
Pages792
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
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