Shopping Cart
0 Item in Cart
Marketing Research,  8th Edition

Marketing Research, 8th Edition
Books from same Publisher: John Wiley

Rating  
(80 Ratings)

Retail Price: 789.00/-
Price: 679.00/-
Inclusive all taxes
14.00% OFF
Sold By: Machwan

Offer 1: Get 14.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 14.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 14.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :


Description

In order to make the concepts more relevant, this eighth edition includes more examples and mini-cases of contemporary companies. It presents marketing research through the eyes of a manager using and purchasing research information while also covering quantitative methods. New real-world examples including opening vignettes for each chapter and boxed inserts are included to provide relevant material from the popular press. End-of-chapter cases and mini cases help readers synthesize chapter concepts by focusing on real marketing research problems and real companies. New examples based on products like MP3s, cell phones and blackberries are incorporated in an effort to further engage marketing professionals and make the material even more relevant.

More Details About Marketing Research, 8th Edition
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Carl Mcdaniel and Jr and Roger Gates
PublisherJohn Wiley
Edition8
ISBN9788126529353
Pages792
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
Reviews of Marketing Research, 8th Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS