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Marketing Research
Click for related books: Naval Bajpai

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Description

Salient Features ? The Research in Action feature links the concepts discussed in the chapter to actual industry practice ? The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future

More Details About Marketing Research
General Information
Author(s)Naval Bajpai
PublisherPearson
Edition1st Edition
ISBN9789332536371
Pages656
BindingPaperbound
LanguageEnglish
Publish YearJanuary 2015
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