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Marketing Research

Marketing Research
Books from same Author: Naval Bajpai
Books from same Publisher: Pearson

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Description

Salient Features ? The Research in Action feature links the concepts discussed in the chapter to actual industry practice ? The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future

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General Information
Author(s)Naval Bajpai
PublisherPearson
Edition1st Edition
ISBN9789332536371
Pages656
BindingPaperbound
LanguageEnglish
Publish YearJanuary 2015
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