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Marketing Research at Meripustak

Marketing Research by Naval Bajpai, Pearson

Books from same Author: Naval Bajpai

Books from same Publisher: Pearson

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    • General Information  
    Author(s)Naval Bajpai
    PublisherPearson
    Edition1st Edition
    ISBN9789332536371
    Pages656
    BindingPaperbound
    LanguageEnglish
    Publish YearJanuary 2015

    Description

    Pearson Marketing Research by Naval Bajpai

    Salient Features ? The Research in Action feature links the concepts discussed in the chapter to actual industry practice ? The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future


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