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Marketing Research: A South Asian Perspective at Meripustak

Marketing Research: A South Asian Perspective by Churchill Israel, Cengage Learning

Books from same Author: Churchill Israel

Books from same Publisher: Cengage Learning

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General Information  
Author(s)Churchill Israel
PublisherCengage Learning
ISBN9788131510193
Pages714
BindingPaperback
LanguageEnglish
Publish YearJanuary 2010

Description

Cengage Learning Marketing Research: A South Asian Perspective by Churchill Israel

Marketing Research: A South Asian Perspective is designed to serve as a textbook for a course on Marketing Research for postgraduate students of business management program. This edition has been developed to cover the requirements of Indian curricula. It provides a comprehensive understanding of the marketing research process with a right balance of theory and practice. With a popular use of SPSS in B-schools, step-by-step descriptions along with the liberal exhibits of SPSS screenshots are provided in the book for data analysis tools in the strategic marketing decisions. Indian cases have been added to give the book an Indian flavor which will help students to relate to the subject.



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