Shopping Cart
0 Item in Cart

Marketing Research: Tools And Techniques Second Edition
Click for related books: Nigel Bradley

Rating  
(80 Ratings)

Retail Price: 465.00/-
Price: 419.00/-
Inclusive all taxes
10.00% OFF
Sold By: Machwan

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition



Description

The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The text covers the basic tools of marketing research and evaluates the most appropriate techniques available when deciding the type of research to carry out. Supported by a wealth of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.

More Details About Marketing Research: Tools And Techniques Second Edition
General Information
Author(s)Nigel Bradley
PublisherOxford University Press
Edition2
ISBN9780199597352
Pages560
BindingPaperback
LanguageEnglish
Publish YearJuly 2010
Reviews of Marketing Research: Tools And Techniques Second Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS