Description

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing 's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

More Details about Marketing Strategy 5E

General Information  
Author(s)WALKER
PublisherMcGraw Hill
ISBN9780070611436
Pages368
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014