Description
Pearson Education India Marketing : Defined Explained Applied by Michael P. Levens
Description Marketing: Defined Explained Applied revolutionizes theway students learn by offering them a textbook that is not writtenas a continuous narrative but is instead broken down by topic andeach topic is broken down into three sections: Defined ExplainedApplied. This innovative approach presents key concepts in an easyto use format allowing students to quickly learn all of theinformation they need. For Sale in Indiansubcontinent only Streamlined content : This text presents students with all of the material they need in concise chapters without the repetition or extraneous material that is in many other texts. Efficient and effective studying and learning-End-of-chapter material : The end of each chapter contains a visual summary to show students material progression and includes the key terms page numbers and fundamental end-of-chapter material that students can easily refer when they are studying and learning. Unique chapters-The Marketing Mix and The Media Mix : This text presents unique information on marketing and media in the business world that cannot be found in other texts. Unique author perspective : Levens understands first-hand what is needed to be successful in marketing in the business world and he has brought that insight into his text. Section I: Explaining The Meaning of Marketing The Market in Marketing Marketing in an Organization A Broader Perspective on Marketing Section II: Creating Value for Customers A Perspective on Behavior Consumer Insights The Brand Section III: Strategizing The Segment Target and Position The Marketing Plan Section IV: Managing Product and Service Strategies Pricing Strategies Supply Chain and Distribution Strategies Consumer Influence Strategies Personal Selling Strategies Section V: Integrating The Media Mix The Marketing Mix