Description

"Mass Communication Theory: Foundation, Ferment, And Future, International Edition," introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

More Details about Mass Communication Theory 6th Edition: Foundations, Ferment and Future

General Information  
Author(s)Stanley J Baran and Dennis K Davis
PublisherCengage
Edition6
ISBN9780495902904
Pages480
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011