Description
Pearson Maximizing Lead Generation: The Complete Guide For B2B Marketers by Ruth P Stevens
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!Lead generation is &ldquoJob One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.
Salient Features
• End-to-end guidance on lead generation, tracking, and management, from Ruth Stevens, one of the world's leading experts
• A single source for authoritative coverage of both tried-and-true B-to-B approaches and new social media and search engine marketing techniques
• Organized for easy understanding, reference, and application