Shopping Cart
0 Item in Cart

Media Management: A Casebook Approach, 5th Edition
Click for related books: Hollifield

Rating  
(80 Ratings)

Retail Price: 6085.00/-
Price: 5809.00/-
Inclusive all taxes
22.00% OFF
Sold By: Machwan

Offer 1: Get 22.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 22.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :




Description

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

More Details About Media Management: A Casebook Approach, 5th Edition
General Information
Author(s)Hollifield
PublisherT&F/Routledge
Edition5
ISBN9781138901025
Pages438
BindingPaperback
LanguageEnglish
Publish YearSeptember 2015
Reviews of Media Management: A Casebook Approach, 5th Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS