Description
Taylor and Francis Ltd Media Management and Artificial Intelligence 1st Edition 2022 by Connock, Alex
* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally _x000D_* Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. _x000D_* Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. _x000D_* Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries._x000D_ _x000D_
Acknowledgements. About the Author. Section A: Principles - 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms - 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers - 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index._x000D_