Media Of Mass Communication 11th Edition at Meripustak

Media Of Mass Communication 11th Edition

Books from same Author: John Vivian

Books from same Publisher: Pearson

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  • General Information  
    Author(s)John Vivian
    Edition11th Edition
    Publish YearAugust 2015


    Pearson Media Of Mass Communication 11th Edition by John Vivian

    People make media, media takes up two-thirds of our waking hours, media impacts our lives it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy. The Media of Mass Communication, 11e teaches students to understand how the media work and why. Salient Features • Beginning with the facts (the people and the history), the book explores the messages (media), introduces the many influences (effects) including global and technological, and teaches students how to critically assess them all to attain media literacy. Updated features include: • • New! Media Counterpoints: Each Media Counterpoints feature poses a contentious issue, offers leading arguments to help you understand the controversy being explored, and provides questions to help readers determine their own positions on the topic. (ex. p. 71) • • New! Media Tomorrow: These features look at where media are headed, usually with an emphasis on developing technology. Questions invite you to build on your new understanding. In some cases you are encouraged to dig into media to find your own examples to articulate your learning. (ex. p. 77) • • Media People features focus on individuals pivotal in our understanding of mass media. (ex. p. 63) • • A Media Timeline casts key developments in the mass media in a graphic chronology and is designed to help you place media developments in a context of social, political and cultural history. You will find the timelines useful in drawing connections between what you are learning about the mass media and what you already know. (ex. pp. 68-69) • • Introductory vignettes begin each chapter and provide evocative stories that illustrate important issues about the mass media and the people who create it. (ex. pp. 56-57) • • "Thematic Chapter Summary" spreads offer a unifying perspective, helping students to establish a greater framework for understanding how technology, culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy. (ex. pp. 82-83) • • "Applying Your Media Literacy" questions now close each major section within a chapter and ask students to apply critical thinking strategies to what they've just learned. (ex. p. 113) • • Chapter Insights focus on the key points students will learn in each chapter. (ex. p. 84) • • Learning tools and enhanced pedagogy—including Study Preview; marginal glossary; Chapter Wrap-Up, Critical Thinking Questions; Media Vocabulary lists; and Media Sources-help students understand central concepts. •