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Mediawriting Print, Broadcast and Public Relations
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Key Features
  • Increased attention to computer-assisted reporting, the preparation of online copy, and social media
  • Two new chapters on lead writing and new new media
  • A separate chapter focused solely on ethics
  • Explanatory "how to" boxes that help students understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
  • Discussion questions and exercises at the end of every chapter
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Description

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

More Details About Mediawriting Print, Broadcast and Public Relations
General Information
Author(s)W. Richard Whitaker
PublisherT&F
Edition4
ISBN9780415888035
Pages400
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012
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