Description
McGraw Hill Methods In Behavioral Research, 13/E by Paul C. Cozby, Scott C. Bates
The new Thirteenth edition of Methods in Behavioral Research continues to remain: Clear, concise, and accurate communication
of concepts, using the most up-to-date, interesting examples.
In this edition, examples are thoroughly updated, and the concepts are clarified throughout. It continues to enhance learning
by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding.
A new Check Your Learning feature has been designed in this edition to encourage students to apply material and
reinforce critical concepts in each chapter.
Salient Features:
å Clarity. The thirteenth edition retains the strength of direct,
clear writing. Concepts are described in a variety of
contexts to enhance understanding.
å Compelling examples. Well-chosen research examples
help students interpret challenging concepts and complex
research designs.
å Illustrative articles. For most chapters articles are selected
from the professional literature that demonstrates and
illustrates the content of the chapter in a meaningful way. A
new feature called Check Your Learning invites students to
review difficult concepts as they read.
å Decision-making emphasis. Distinguishing among a variety
of research designs helps students understand when to use
one type of design over another.
å Strong pedagogy. Learning Objectives open each chapter.
Review and activity questions provide practice for students
to help them understand the material. Key terms are listed at
the end of each chapter, and many are also defined in the
Glossary at the end of the book.