Description
CENGAGE INDIA Micro Econ With Coursemate 2016 Edition by William A. McEachern, Simrit Kaur
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.Micro ECON, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use microeconomics to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.Chapter 1 The Art and Science of Economic AnalysisChapter 2 Economic Tools and Economic SystemsChapter 3 Economic Decision MakersChapter 4 Demand, Supply, and MarketsChapter 5 Elasticity of Demand and SupplyChapter 6 Consumer Choice and DemandChapter 7 Theory of Production and CostChapter 8 Alternate Objectives of the Firm: Traditional, Managerial, and Behavioral TheoriesChapter 9 Perfect CompetitionChapter 10 MonopolyChapter 11 Monopolistic Competition and OligopolyChapter 12 Decision Making under Certainty, Risk, and UncertaintyChapter 13 Resource MarketsChapter 14 Labor Markets and UnionsChapter 15 Capital, Interest, and Corporate FinanceChapter 16 Transaction Costs, Imperfect Information, and Market BehaviorChapter 17 Economic Regulation and Antitrust PolicyChapter 18 Public Goods and Public ChoiceChapter 19 Externalities, Poverty, and Public PolicyChapter 20 International Trade and FinanceChapter 21 Economic DevelopmentCase StudyIndex