Description
Pearson Education Microeconomics 5Th Edn by Hubbard R. Glenn OBrien Anthony P.
One Of The Challenges Of Teaching Principles Of Microeconomics Is Fostering Interest In Concepts That May Not Seem Applicable To Students’ Lives. Microeconomics Fifth Edition Makes Economics Relevant By Demonstrating How Real Businesses Use Economics To Make Decisions Every Day. Regardless Of Their Future Career Path—Opening An Art Studio Trading On Wall Street Or Bartending At The Local Pub—Students Will Benefit From Understanding The Economic Forces Behind Their Work.Features• Real-World Business Chapter-Opening Cases• A Personal Dimension: Economics In Your Life Feature In Each Chapter• An Inside Look Features At The End Of Each Chapter Help Students Apply Economic Thinking To Current Events And Policy Debates• Making The Connection Features Help Students Tie Economic Concepts To Current Events And Policy Issues• A Heavily Revised Chapter 7 The Economics Of Health Care Now Includes Several New Demand And Supply Graphs That Make The Chapter’S Content More Analytical• Consumer Choice And Behavioral Economics Has Been Updated To Include A New Section On “The Behavioral Economics Of Shopping”• An Accessible Writing Style Brings Concepts To Life• Solved Problems Throughout The Text Provide Models Of How To Solve An Economic Problem By Breaking It Down Step-By-Step.• A Flexible Presentation Of Aggregate Demand And Aggregate Supply (Ad-As)Table Of Contents I. Introduction1. Economics: Foundations And Models2. Trade-Offs Comparative Advantage And The Market System3. Where Prices Come From: The Interaction Of Demand And Supply4. Economic Efficiency Government Price Setting And Taxesii. Markets In Action5. Externalities Environmental Policy And Public Goods6. Elasticity: The Responsiveness Of Demand And Supply7. The Economics Of Health Careiii. Firms In The Domestic And International Economies8. Firms The Stock Market And Corporate Governance9. Comparative Advantage And The Gains From International Tradeiv. Microeconomic Foundations: Consumers And Firms10. Consumer Choice And Behavioral Economics11. Technology Production And Costsv. Market Structure And Firm Strategy12. Firms In Perfectly Competitive Markets13. Monopolistic Competition: The Competitive Model In A More Realistic Setting14. Oligopoly: Firms In Less Competitive Markets15. Monopoly And Antitrust Policy16. Pricing Strategyvi. Labor Markets Public Choice And The Distribution Of Income17. The Markets For Labor And Other Factors Of Production18. Public Choice Taxes And The Distribution Of Income.