4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach?creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

More Details about Mktg

General Information  
Author(s)Lamb Hair Sharma Mcdaniel
PublisherCengage Learning
Publish YearJanuary 2012