Description

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

More Details about Mobile Marketing Revolution

General Information  
Author(s)Alpert
PublisherMcGraw Hill
ISBN9781259029196
Pages240
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012