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Modern Competitive Strategy - Sie

Modern Competitive Strategy - Sie
Books from same Author: WALKER
Books from same Publisher: McGraw Hill

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Description

The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses.

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General Information
Author(s)WALKER
PublisherMcGraw Hill
ISBN9780070668201
Pages370
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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