Description

Incorporates the latest management concepts and three new chapters on Corporate Culture, Management and Entrepreneurship and Controlling, Information, and Technology. It has a unique focus of developing student-s management skills in all major areas of management. Each chapter opens by identifying a specific management skill on which the chapter focuses and the remainder of the chapter contains a number of purposefully placed features designed to help the readers develop that skill. In sum, this carefully crafted and thoroughly updated text presents valuable management concepts and would be of great use to undergraduate and postgraduate students of management as well as to practicing managers.

More Details about Modern Management: Concepts And Skills, 11th Edition

General Information  
Author(s)Certo and Certo
PublisherPhi
Edition11
ISBN9788120340053
Pages624
BindingPaperback
LanguageEnglish
Publish YearJanuary 2010