Shopping Cart
0 Item in Cart
New Products Management

New Products Management
Books from same Author: C Merle Crawford
Books from same Publisher: McGraw Hill

Rating  
(80 Ratings)

Retail Price: 3053.00/-
Price: 2503.00/-
Inclusive all taxes
18.00% OFF
Sold By: Machwan

Offer 1: Get 18.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 18.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 18.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition


Need Help!! Click Here
Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

More Details About New Products Management
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book they ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing the team checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)C Merle Crawford
PublisherMcGraw Hill
Edition11
ISBN9781259254345
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
Reviews of New Products Management
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS