Description
MC GRAW HILL INDIA New Products Management 11Th Edition by Merle Crawford Anthony Di Benedetto
New products management now in its eleventh edition is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also the various stages of the new products process have been discussed in detail..