New Products Mgmt 9E at Meripustak

New Products Mgmt 9E

Books from same Author: Crawford

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Crawford
    PublisherMcGraw Hill
    ISBN9780071332651
    Pages552
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    McGraw Hill New Products Mgmt 9E by Crawford

    Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.


    Key Features:-

    • Management Approach/Marketing Perspective
    • Process Orientation providing students with an up-to-date framework for developing new products.
    • Cross-Functional Approach
    • Strong Coverage of Team Management Issues
    • Non-Marketing Views Considered