Shopping Cart
0 Item in Cart

New Products Mgmt 9E
Click for related books: Crawford

Rating  
(80 Ratings)

Retail Price: 799.00/-
Price: 719.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :




Key Features
  • Management Approach/Marketing Perspective
  • Process Orientation providing students with an up-to-date framework for developing new products.
  • Cross-Functional Approach
  • Strong Coverage of Team Management Issues
  • Non-Marketing Views Considered
Description

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

More Details About New Products Mgmt 9E
General Information
Author(s)Crawford
PublisherMcGraw Hill Education (India) Pvt Ltd
ISBN9780071332651
Pages552
LanguageEnglish
Publish YearJanuary 2008
Reviews of New Products Mgmt 9E
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS