Description
Taylor & Francis Ltd New Venture Management The Entrepreneurs Roadmap for Development Management and Growth 2020 Edition by Donald F. Kuratko, Jeffrey S. Hornsby
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:Expanded coverage of the Lean Startup methodologyImproved focus on the development and importance of teamsA new section on the emergence of equity crowdfundingFurther discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.Online resources include an instructor's manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge. Table of contents : - Part 1: New Venture Opportunities1. New Ventures: The Quite Giant2. Ideation: The Concept3. Venture Choices: The PathwaysPart 2: New Venture Development4. Marketing: The Customer5. Legal Considerations: The Parameters6. Strategic Pricing: The HookPart 3: New Venture Finances7. Startup Capital: The Injection8. Financial Statements: The Scorecard9. Financial Analysis: The GaugesPart 4: New Venture Growth10. HR and the Development of Teams: The People11. Successful Business Plans: The Compass 12. Scaling Ventures: The Future