Description

This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing—meaningful marketing. This new concept addresses the modern consumer’s desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers’ needs and move more product than ever.

More Details about Next Evolution Of Marketing

General Information  
Author(s)Gilbreath and Bob
PublisherMcGraw Hill
ISBN9780070683631
Pages304
LanguageEnglish
Publish YearNovember 2009