Description

Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest.The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, a library of videos customized to the individual chapters, simulations, experiential exercises, and tightly integrated online resources. Salient Features New to this edition: 1. Increased clarity of every chapter by organizing each major head to address one of the learning goals in the chapter. 2. Ten new chapter openers highlighting the operations of Disney Corporation, QVC, Inc., Tesla Motors, Aldi Supermarkets, Kimberly-Clark, Netflix, Cooper Tire and Rubber Company, Philips, Amazon.com, and Coral Princess cruise liner. 3. New Chapter 2: Process Strategy and Analysis which combines the strategy and analysis chapters of the tenth edition and streamlines the presentation of these important topics.

More Details about Operations Management 11th Edition

General Information  
Author(s)Lee J Krajewski and Samir K Srivastava and Manoj K Malhotra and Larry P Rittzman
PublisherPearson
Edition11th Edition
ISBN9789332548213
Pages776
BindingPaperbound
LanguageEnglish
Publish YearJanuary 2015