Description
McGraw Hill Operations And Supply Chain Management (Sie) by Richard B. Chase, Ravi Shankar, F. Robert Jacobs
We are excited to present the fifteenth edition of Operations and Supply Chain Management. The revised 15th edition
relates directly to business environment in terms of sustainability, lean supply chain, integration and collaboration with
customers and suppliers and improving efficiency. These topics are discussed in the book with up-to date, high level
managerial lessons, a library of videos, and highly integrated online resources. Local cases and examples, such as
Make in India, Tata Swach, UIDAI (Aadhaar) Project, DMRC, Indian Railways, Tata Motors, Maruti-Suzuki, Dabur,
Larsen & Toubro, LG India, Asian Paints, etc. have been included so that Indian students can relate better.
Salient Features:
å Extensive framework addressing operational and supply chain issues of business today
å Key themes of operation strategy, product design, and strategic capacity lay good foundation
å Increased focus on Supply Chain Analytics to solve business problems better
å New Analytics Exercises for assembly line design and queuing introduce the ways manufacturing and services
systems are organized
å OSCM at Work boxes provide brief overviews of applications in businesses toda