Description
Rowman & Littlefield Publishers Popular Culture Introductory Perspectives Fourth Edition 2018 by MARCEL DANESI
For courses in popular culture, media and society, and sociology of the media.Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi's text shows us how popular culture validates our common experiences and affects our daily lives.The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The text expands the illustration program and adds teaching ancillaries on an accompanying website.Features of the Fourth Edition:-The most accessible popular culture textbook on the market-Helpfully organized by technology and medium -Provides new material tracing pop culture from medieval performances and texts, to the role of opera and carnivals and circuses to our present media rich culture-Adds new sections on nature of popularity and a new section on nano-celebrities-Features 50 illustrations-All new ancillary site with power points for instructor use Preface1 What Is Pop Culture?Defining Pop CultureOrigins and SpreadThe Medieval EntertainmentsCarnivals and CircusesThe Role of OperaPop Culture, Material Culture, and TechnologyFeatures of Pop CultureStudying Pop Culture2 Explaining Pop CultureCommunications ModelsCritical TheoriesPsychological and Sociological TheoriesSemiotic ApproachesTransgression TheoriesThe Nature of PopularityPopularity in the Age of the Internet3 The Business of Pop CultureThe Market for Pop CultureThe Pop Culture IndustryFad Culture Celebrity CultureNano-CelebritiesA Model4 Popular Print CultureBooksNewspapersMagazinesComicsThe News Media and the Nature of Representation5 Radio CultureRadio BroadcastingRadio GenresThe Radio StageThe Importance of Radio in Pop Culture HistoryRadio and the Evolution of Contemporary Society and Politics6 Pop MusicThe Advent of Pop MusicSocial ChangeDissentPop Music in the Internet AgeMusic and the "Republic": Plato's View Revisited in the Internet Age7 Cinema and VideoMotion PicturesPostmodernismThe BlockbusterVideo CultureCinema in the Internet AgeThe Age of "Netflix"8 TelevisionTelevision BroadcastingThe Comedic and the RealTelevision as a Social TextEffectsTV in the Internet AgeReality TV and the Evolution of "Pop Politics"9 Advertising and BrandingAdvertisingAd CultureBrandingAdvertising in the Internet Age10 Pop LanguageDefining Pop LanguageSlang Spelling Style TextspeakThe Language of Emoji11 Online Pop CultureBack to McLuhanThe Online StageSocial Media MemesYouTubeThe Virtual Marketplace for Pop Culture12 Forever PopThe Show Must Go OnPop Culture SpreadPop Culture in the Global VillageWill Pop Culture Survive?Exercises and Discussion QuestionsGlossaryReferences and Further Reading