Description

Positioning: The Battle For Your Mind reveals an important business strategy called positioning. It teaches readers how to place a product in a manner that allows the brand name to have a lasting impact on a potential consumer's mind. The book is filled with actual examples of advertising campaigns and how this strategy has worked. The authors have made an in-depth study into the successes and failures of ad campaigns over the years. This book even features the authors' commentary. It states that marketing should be undertaken in a manner that allows the comparison of a particular brand’s strengths with a competing brand’s weaknesses, as they vie for space in the consumer's mind. Some of the chapters in this book include The Assault on the Mind, Those Little Ladders in Your Head, Repositioning the Competition, The Power of the Name, and Six Steps to Success. This book provides the techniques of retaining a brand in the consumer's mind, especially in an age where there is an overload of information and a plethora of options. It uses the concepts of leader and follower, while placing brands. Positioning: The Battle For Your Mind is a bestseller that industry professionals swear by. Front runners in the industry like David Bohnett and ­Spencer Johnson have claimed to be deeply impacted by this book.

More Details about POSITIONING: THE BATTLE FOR YO

General Information  
Author(s)RIES
PublisherMcGraw Hill
ISBN9780070533752
BindingPaperback
LanguageEnglish
Publish YearJanuary 2003