Description

Coverage of global markets, new technologies, multiculturalism, and the latest, news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

More Details about PUBLIC RELATIONS

General Information  
Author(s)LATTIMORE
PublisherMcGraw Hill
ISBN9781259025693
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012