Description
Taylor and Francis Perception And Imaging Photography As A Way Of Seeing 5Th Edition 2018 by Richard D. Zakia, John Suler
When you look at an image, what do you see, think, and feel? How do you want your audience to react when they view your work? For over 30 years the late Richard Zakia helped photographers enrich their creative vision through his classic book, Perception and Imaging. Now he is joined by co-author John Suler who extensively studied and worked with images throughout his career as a clinical psychologist. Together they present their insights into the principles of perception, memory, color, time, space, shapes, illusion, subliminals, rhetoric, personality style, and photo critique. Unlike any other book, Perception and Imaging will give you an extensive understanding of how photography relates to art, design, advertising, psychology, and philosophy, as well as what makes photography unique among the image-making disciplines. Whether you are a beginner or a professional, this information will help you appreciate photography not simply as a mastering of technique and composition, but as a way of truly seeing, especially now in the digital age. - New sections about photo sharing in social media and online groups devoted to photography critique- Includes inspirational images from some of the world's most well-known photographers, including Henri Cartier-Bresson, Man Ray, and Ansel Adams- A comprehensive discussion of the "decisive moment" photo, its vital ingredients, and why some consider it the essence of photography- New sections about body language in photographs, camera angles, aspect ratios, self portraits and selfies, and how memory and personality affect photography ContentsPreface to the Fifth Edition Acknowledgments 1 Selection Ganzfeld Figure-Ground Figure-Ground Boundary Graphic Symbols Similar Concepts to Figure-Ground Graininess and Noise Resolution Figure-Ground Enhancement The Bigger Picture of Figure-Ground Notan Visual SearchCamouflage Negative SpaceNoticing Negative SpaceThe Role of the FrameStrategies for Using Negative SpaceViewpoint and Camera Angles Key Words Notes 2 Gestalt Grouping Field Theory and the Gestalt Laws ProximityProximity, Area, and Contrast Side-by-Side Images Temporal Proximity Proximity and Learning SimilaritySimilarity of ShapeSimilarity and RepetitionSimilarity and ProximitySymmetry and AsymmetrySymmetry and RedundancySymmetry in Graphic SymbolsContinuityContinuity in TypographyContinuity in SequencesClosureClosure and NonclosureClosed AreasThe Zeigarnik EffectPeople as Participants Gestalt Critique Words of Caution Captions, Copy, GestaltPragnanz Pragnanz as an Overarching Principle Order and ComplexityA Summary of Gestalt Principles Key Words Notes 3 Memory and Association Types of Memory From STM to LTM Body/Somatic MemoryVerbal MemoryVisual MemoryColor MemoryUnconscious Memory Association Equivalents Associations in Advertisements Props (Signifiers) Associations to Color SynesthesiaRebuses and Pictograms Onomatopoeia and SimileMetaphorsSemioticsIconic, Indexical and Symbolic RepresentationSemiotics in Analyzing and Designing AdsSemiotic OperationsConceptual Photography Is Conceptual Photography Art? The Concept in Conceptual Photography What Does It Mean, and to Whom?The Sender, Channel, and ReceiverConcept DifficultyCreating Titles and DescriptionsSymbolism, Metaphors, Similes, and AnthropomorphismComposition and Post-Processing TechniquesThe Pretty and Ugly FactorsForward and Reverse EngineeringEducational ApplicationsConceptual AdvertisementsKey Words Notes 4 Space, Time, and Movement Space The Perception of Depth Anisotropicity Rule of Thirds Golden Section and Fibonacci NumbersAspect Ratio and Cropping Convexity/Concavity Transparency Time and Movement Eye Movement in CompositionThe Rhythm of Repeating ElementsGradationBlurMultiple ExposuresMotion in Stillness The Decisive MomentCapturing the Unique Fleeting InstantCandid Shots of People in Real LifeVisual CoalescenceFigure/Ground RelationshipsThe Gap and Anticipating ClosureThe One Hit WonderCreating and Losing OneselfThe Hour Leading to the Decisive MomentThe Myth and Reality of the Decisive Moment PhotoKey Words5 Color Color Notation Systems Munsell System Pantone (R) CIE System CIE Chromaticity Diagram Luminance (Value or Brightness) Naming Colors within the CIE Map Color Gamuts (Color Space)Color Perception The Visual Field Flare Desaturates Colors Color Test Chart Color Reproduction Subtractive Color Additive ColorComplementary Colors Color Is a Chameleon Constancy Metamerism Simultaneous Contrast and Assimilation Color Dependency Phosphors and Pointillism Color Modality Color Temperature Color Names Color and Synesthesia Synesthesia and Photography Color Connotations Color versus ColorNeutral ColorsBlack and White PhotographyB&W as the Origin of PhotographyThe Absence of ColorB&W Photography in the Digital AgeSelective ColorKey Words Notes 6 Contours Common Contour Playing with Depth PerceptionActivating an Image Subjective Contour Mach Bands Visual Vibrations Photographic Edge Effects Acutance Film and Digital Sharpness Cornsweet Effect DevelopmentThe Psychology of Being SharpThe Beauty of Blur Key Words Notes 7 Illusion and Ambiguity Trompe l'Oeil Space, Time, and Color Illusions Geometric Illusions Reversibles Time (Movement) Illusions Depth Cues and Movement The Pulfrich Effect The Waterfall Effect Color Illusions Size-Distance Tradeoffs Dutch Cabinets Size-Size Dependency Shrinking Size, Increasing Distance Emmert's Law Size-Distance Reversal AmbiguityAmbiguity in LanguageAmbiguity in ImagesIllusion in the Digital Age Key Words Notes 8 Morphics AnimismBiomorphic Isomorphic Anthropomorphic Zoomorphic Theriomorphic Mechanomorphic AnamorphicGeometric and Organic ShapesGeometric or Man-made PatternsOrganic or Natural PatternsMixing Geometric and Organic Patterns Key Words Notes 9 Subliminals How the Eye SeesThe Retina Photopic/Scotopic Vision Luminance Factor Ambient Light Eye Movements When Reading Pictures Embeds Secondary or Latent Images Hidden FacesArchetypesKilroy Body LanguageMicroexpressionsThe PupilsBody Language PatternsThe HandsBody Language in GroupsInterpersonal Space Key Words Notes 10 Rhetoric Using the Rhetorical Matrix Where to Begin Horse and Truck Intuition First Addition Identity Similarity Difference Opposition False Homology Suppression Identity Similarity Difference Opposition False Homology: Ambiguity False Homology: Paradox Substitution Identity Similarity Difference Opposition False Homology: Ambiguity False Homology: Paradox Exchange Identity Similarity Difference Opposition False Homology: Ambiguity False Homology: Paradox Words, Sounds, and Rhetoric A Summary of Rhetorical TechniquesThe Four Basic Rhetorical OperationsThe Five Relationships Between ElementsAdditionSuppressionSubstitutionExchange Key Words Notes11 Personality Leveling and SharpeningField DependencyProjectionThe Word Association TestThe Thematic Apperception TestThe RorschachThe Walker Visuals MindfulnessWhat Mindfulness is NotSimply and Truly SeeingThe Beginner's MindLetting GoThe Balance of Concentration and NoticingThe Qualities of MindfulnessHow to Cultivate MindfulnessPersonality TypesJung's Psychological TypesHow Many Traits Are There?Types Based on Body and Brain PsychodynamicsPrimary and Secondary ProcessMultiplicity (Clone) ImagesFrom Self-Portraits to SelfiesObjective and Subjective Self-PortraitsThe Bigger Picture of IdentitySelf-Portrait as Self-AwarenessOther People's PerceptionsThe Spontaneous or Carefully Composed SelfThe Superficially Narcissistic SelfieThe March of SelfiesThe Creative PersonalitySynectics is Seeing ConnectionsBeing Connected to All ThingsKey Words Notes12 Photo Sharing and Critique Critique as Evaluation Validity VariabilityThe Role of Context Johari's Window Use Your WordsCritique without words The Clustering Technique Relationships Direction Nostalgia Composition LocationWord Clouds The Semantic Differential Technique Critique Using Group DynamicsGroup Dynamics During and ExhibitionOnline PhotosharingSettling into and Exploring a CommunityGetting to Know YouBecoming a Good CitizenTitles for ImagesDescriptions for ImagesCommenting on ImagesThe Meaning of LikesPopularity and the Ratings GameImage Categories, Streams, and SeriesSensory / Cognitive OverloadComputers and CritiqueThe Illusion of Digital PermanencyPhotosharing as TherapeuticAll photography can be therapeutic Key Words Notes