Description

Combining the latest developments in theory, research and ethics, this book helps you develop skills as a critical consumer of all forms of persuasion. It examines politics, mass media, advertising and the Internet as it challenges you to consider how the persuasion process is affected by today's media-saturated world.

More Details about Persuasion Reception And Responsibility

General Information  
Author(s)Charles Larson
PublisherCengage
Edition13
ISBN9781133490531
Pages512
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012