Description

It is designed to serve as a textbook on marketing of pharmaceutical products for graduate and postgraduate students pursuing courses in marketing management in general and pharmaceutical marketing in particular. This book will also be beneficial to pharmaceutical marketers, medical representatives, and researchers. The book provides an overview of Indian pharmaceutical industry, global pharmaceutical industry, and the US pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behavior. The book also covers in detail each of the marketing-mix elements of pharmaceutical marketing.

More Details about Pharmaceutical Marketing

General Information  
Author(s)Joseph A S
PublisherCBS PUBLICATION
Edition1
ISBN9788123919027
Pages156
BindingPaper Back
LanguageEnglish
Publish YearJanuary 2010