Description

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

More Details about Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics 2e (HB)

General Information  
Author(s)Paich
PublisherInforma Healthcare
Edition2
ISBN9781420087703
Pages295
BindingHard Back
LanguageEnglish
Publish YearJanuary 2009