Description
Taylor & Francis Ltd Pitch Tweet Or Engage On The Street : How To Practice Global Public Relations And Strategic Communication by Kara Alaimo
The second edition of Pitch Tweet or Engage on the Street offers a modern guide for how to adapt public relations strategies messages and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the authors own experience the book explains how to build and manage a global public relations team how to handle global crisis communication and how to practice global public relations on behalf of corporations non-profit organizations and governments. It takes readers on a tour of the world explaining how to adapt their campaigns for Asia-Pacific Europe the Middle East the Americas and Sub-Saharan Africa. Along the way readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context as well as expanded coverage of social media and the role of influencer engagement and a brand-new chapter on global crisis communication.The book is ideal for graduate and upper-level undergraduate public relations students as well as practitioners in intercultural markets.show more