Description
T&F/Routledge Planning Research In Hospitality And Tourism, 2Nd Edition by Altinay
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Key Features:-
- increased coverage of research design strategies including sampling, ethnography and experimental de
- inclusion of computer-mediated data collection techniques, such as online interviews, online focus g
- new and updated international case studies and extracts, with a more even spread of tourism and hosp
- online student and lecturer resources, including PowerPoint slides and a test bank of multiple choic