Description

Filled with down-to-earth, practical business writing concepts, shortcuts, and examples, this new edition of Power Sales Writing brings you up to date on important changes introduced by new influences since the last edition, including the ubiquity of email, the impact of social media, and the growth of the global economy each of which has dramatically altered the way people communicate. Power Sales Writing provides all the tools needed to turn prospects into clients, communicate bad news painlessly, close deals more effectively, use email to sell ideas to today's buyer, and blend multiple channels into a sales message.

More Details about Power Sales Writing Revised And Expande

General Information  
Author(s)Coore
PublisherMcGraw Hill
ISBN9781259029042
Pages240
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012