Description
VIVA BOOKS PRIVATE LIMITED Practical Pricing For Results by Ian Ruskin-Brown
Mass customization leads the strategy of todays well succeeded companies. It indulges the customer with the so long yearned for product and or service that exactly fits his desires and specifications. This book compiles a hand selected variety of testimonies from mass customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Its contents are structured in a way that will help everyone that wants to learn teach or put into practice the concepts of mass customization.