Description
Cengage Learning India Principles Of Marketing 18Th Edition by William M. Pride O. C. Ferrell
Pride and Ferrells PRINCIPLES OF MARKETING provides a thorough overview of essential marketing principles within a visually engaging reader-friendly presentation. This popular proven book helps readers develop the knowledge and decision-making skills they need to succeed in todays competitive business environment. PRINCIPLES OF MARKETING delivers in-depth coverage of fundamental marketing concepts and strategies along with practical applications and real-world examples including up-to-date material on social networking digital marketing social and environmental responsibility globalization entrepreneurship and marketing in times of transition. The current edition also features a new chapter on managing services and branding a new section exploring the importance and uses of Big Data updated chapter objectives and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels PRINCIPLES OF MARKETING is an essential resource for career success.