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Product Category Management

Product Category Management
Books from same Author: Chiplunkar
Books from same Publisher: McGraw Hill

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Key Features
  • Meant for the students of specialized course in retailing like MBA (Retail) and other short-term cou
  • Also useful for practising professionals
  • Authored by a practitioner in the field
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Description

This book throws light on the intricacies of `product category management as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector.

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General Information
Author(s)Chiplunkar
PublisherMcGraw Hill
ISBN9780070153202
Pages272
LanguageEnglish
Publish YearJanuary 2010
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