Description

This book throws light on the intricacies of `product category management as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector.


Key Features:-

  • Meant for the students of specialized course in retailing like MBA (Retail) and other short-term cou
  • Also useful for practising professionals
  • Authored by a practitioner in the field

More Details about Product Category Management

General Information  
Author(s)Chiplunkar
PublisherMcGraw Hill
ISBN9780070153202
Pages272
LanguageEnglish
Publish YearJanuary 2010