Description
Taxmann Publications Project Appraisal & Management by Rashmi Agrawal and Yogieta S Mehra
This book is a comprehensive & well-illustrated textbook on ‘Project Appraisal & Management’. It provides comprehensive coverage of the prescribed syllabus at both postgraduate and undergraduate level of all major universities of India.
This book will be helpful for postgraduate and undergraduate courses in Management and specifically for the students of MBA/M.Com./BMS/BBA/Generic Paper of B.Com. (Hons.)
The Present Publication is the Reprint June 2021 Edition, authored by Prof. Rashmi Agarwal & Dr. Yogieta S. Mehra, with the following noteworthy features:
[Case Studies] Each chapter begins and ends with a real Case Study, (both successful & failed ones are included) for illustrating the application of theoretical aspects in practical corporate life
[Ready Reckoner] for professionals, budding entrepreneurs, dreamers, and start-up enthusiast
[Questions] for review are provided at the end of every chapter
[Illustrations] in every chapter to explain the concepts in a lucid manner
[Checklists] for starting a New Business and preparation of Project Reports & Business Plan
The flow of the book is as follows:
Chapters 1 – 4 provides the entire ‘feasibility analysis’ to assess the viability of a project
Chapters 5 – 7 are focused on impact analysis, i.e., economic, environmental & social analysis
Chapters 9 – 11 are dedicated to all the probable entrepreneurs who seek to know more about the essentials for starting a new venture
The contents of the book are as follows:
An Introduction to Project Appraisal
Project Appraisal: An Introduction
Project Appraisal Process: Steps
Project Appraisal Methodology
Project Life Cycle
Origin of Project Appraisal
Development Planning and Project Appraisal
Identification of Investment Opportunities and Market Analysis
Case Study: Patanjali Ayurved
Introduction – Market Analysis
Business Ideas
Market Feasibility Analysis
Understanding the Market
Estimating Market Size
Industry Structure
Managing Competition
Forecasting Market Growth
Develop the Sales and Marketing Plan
Digital Marketing: The New Frontier
Technical Analysis
Case Study: A Techpreneur’s Guide to Success – Shiv Nadar
Introduction – Technical Analysis
Technical Appraisal Decision Tool of the Project
The Lender’s Analysis
Key Aspects of Technology
Impact of Technology on Management of Firms
Investment Appraisal: Introduction and Techniques
Case Study: Why the King of Good Times Flew Away
Introduction – Financial Analysis
Investment Decisions & Development Planning
Financial Feasibility Analysis
Investment Decision Criteria
Concept of Time in Financial Appraisal
Investment Decision Techniques
Inter-Relationship Between NPV, BCR and IRR
Financial Feasibility Analysis
Types of Contracts
Lender’s Perspective: Appraisal of Financial Viability
Economic Analysis
Case Study: Solar Parks
Introduction: Economic Analysis
Objectives of Economic Analysis
Rationale of Social Cost-Benefit Analysis
Direct and Indirect Cost and Benefits
Shadow Price
Choice of Discount Rate
Dealing with Uncertainty
Efficiency and Equity in Project Appraisal
Institutional Framework
UNIDO Method for Social Cost-Benefit Analysis
Little Mirrlees Approach for SCBA
Indian Scenario
Environmental Analysis
Case Study: EIA of Building a Hospital Project
Introduction – Environment Analysis
Physical Manifestation of Environment Degradation
Environmental Attributes for a Project
Environment Impact Assessment
EIA and Project Life Cycle
Environmental Considerations and Discount Rate
Economic Valuation of Natural Resources
Resource Allocation
Approaches for Value Measurements
Socio-Economic Analysis
Case Study: Patna Ghats
Introduction – Social Impact Assessment
Environmental and Social Impact Assessment
Progress of SIA
Principles for Social Impact Assessment
Social Impact Assessment Methods and Tools
The SIA Process and Report
Advantages – Social Impact Assessment
Risk and Sensitivity Analysis
Case Study PAYTM: Vijay Shekhar Sharma
Introduction – Risk and Uncertainty Analysis
Uncertainty Analysis
Risk Analysis
Project Selection under Risk
Monitoring and Control of Investment Projects
Entrepreneurship
Case Study: Kent RO
Introduction: Entrepreneurship
Entrepreneurship Model and Traits
Theoretical Approaches of Entrepreneurship
Entrepreneurship: The Global Scenario
New Venture: Elements for Success
Case Study: Naturally Sweet Success Story
Introduction
Creativity
Motivation for Creative Ideas and Entrepreneurship
Barriers to Creativity
Techniques to Enhance Creativity
Strategic Planning and the Entrepreneur
Franchising
Formation of a New Venture
Introduction
Financing Options for a New Venture
What is a Start-up
Checklist for Starting New Business in India
Government Initiatives for Start-ups in India
Checklist for Preparation of Project Reports and Business Plan
About the author
Rashmi Agrawal
Prof. Rashmi Agrawal, presently a Professor at the Department of Business Economics, University of Delhi, has more than 40 years of teaching experience. Formerly, Head of Department of Business Economics and Dean of Faculty of Applied Social Science and Humanities, University of Delhi South Campus, she has completed two UGC major research projects. Her research papers have been published in many national and international journals. She has mentored more than 40 Ph.D. and M.Phil students.
Yogieta S. Mehra
Dr. Yogieta S. Mehra teaches at the Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi, with more than 20 years of teaching experience. She started her career as an Investment Banker and has done her MBE, M.Phil and PhD from the Department of Business Economics, University of Delhi.
She has presented papers at numerous National and International Conferences, including IGIDR, Mumbai and IIM Bangalore. She has been awarded the Best Paper prize twice. Her research papers have been published in reputed National and International Journals. She has also written a book on Operational Risk Management in Banks. She has also completed a UGC Major Research Project and mentored two Ph.D, students.