Description

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

More Details about Public Media Management for the Twenty-First Century Creativity, Innovation and Interaction

General Information  
Author(s)Michal Glowacki
PublisherT and F CRC
Edition1
ISBN9780415843256
Pages336
BindingHardcover
LanguageEnglish
Publish YearJanuary 2013