Description
Taylor and Francis Public Relations Handbook 6Th Edition 2021 Edition by Alison Theaker
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies. ContentsPart 1 The context of public relationsWhat is public relations?Sarah Roberts BowmanPublic relations and communicationsSarah Roberts-BowmanPublic relations, politics and the mediaSarah Roberts-Bowman and Gloria WalkerPublic relations and managementAnne GregoryEthics, professionalism and regulationAlison TheakerPart 2 Strategic public relationsPublic relations and corporate communicationSarah Roberts-Bowman and Gloria WalkerPublic relations and corporate identityEmma WoodRisk, issues and crisis managementHeather YaxleyPublic relations and corporate social responsibilityAntonio Marques MendesMeasurement and evaluationMairead McCoyPublic relations and globalisationAverill GordonPart 3 Stakeholder public relationsMedia relations in the social media agePhilip YoungInternal communicationsLiam FitzpatrickFinancial communicationsAnnette SpencerPublic sector public relations Susan KinnearConsumer public relationsMichael FrohlichBusiness to business public relationsLoretta MilanPublic relations and engagement in the not for profit sectorAlan AnsteadUsing new technology effectively in public relationsHeather YaxleyActivism and public relationsPhilip YoungPart 4 Shaping the futureFuture challenges for public relationsAlison Theaker