Description
Pearson Education (US) Public Relations Practices: Managerial Case Studies & Problems / Edition 5 by JACKSON P.
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns cases & problems; business communications; management and society.This text written by two of the most respected and honored individuals in the field has become the PR casebook for students teachers and practitioners. By carefully analyzing actual cases the authors help students develop agility in applying effective cutting-edge public relations practices to a wide variety of situations.involving all types and sizes of organizations.show more