Public Relations Writing at Meripustak

Public Relations Writing

Books from same Author: Bivins

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Bivins
    PublisherMcGraw Hill
    ISBN9781259028533
    Pages396
    LanguageEnglish
    Publish YearJanuary 2012

    Description

    McGraw Hill Public Relations Writing by Bivins

    This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writingn including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.